LovaiFunnels & Google Ads
Case Study · 2026
Client case
A dental clinic in Vienna was spending €9,200 a month on ads — with no idea what came back.
Praxis Weiss came to us with rising ad costs, a handful of bookings and no way to tell which euro worked. Our task: make every euro accountable.
What we did
Three deliberate moves. No magic.
01
Rebuilt the funnelOne clear path from the first click to a booked appointment — instead of a website that just sat there.
02
Restructured Google AdsCut what didn't convert. Moved the budget to the campaigns that brought actual patients, not clicks.
03
Tracked every lead to revenueEach request is traced to its source and its value — the owner sees what the ads earn, not what they cost.
The math
Spend stayed flat. Return didn't.
Revenue from adsAd spend
The result · 6 months
Same budget. Different business.
Cost per lead
€38→
€38
−63% — every lead costs a third of what it did
Leads per month
46→
46
3.3× more booked appointments
Return on every €1
€1.60→
€1.60
every euro invested returns €4.80
The point
Advertising stopped being a cost.
It became a revenue line.
Lovai — funnels & Google Ads, built end to end
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Lovai · Case study
What funnels & Google Ads actually pay back
A 40-second client case: the problem, what we changed, and what a euro of advertising returns.
◷ Plays on its own — no clicks needed