Solène
Botanical skincare
Brand identity — designed & built by Lovai
The identity system
Solène
Botanical skincare
Palette
Sage 700
Sage 500
Sage 300
Sand
Paper
Ink
Aa
Display · Playfair
Body · InterWarm serif headlines, quiet sans for text
Voice
“Care, distilled from plants.”
CalmHonestBotanical
In the wild
Solène
Face Cream
Botanical · 50 ml
Claire DuboisFounder · claire@solene.fr
Skin, quieted.
A botanical ritual, distilled to what your skin actually needs.
Before → after
Same brand. Every touchpoint, levelled up.
Packaging
SOLENEnatural face cream100% ORGANIC · EU
Storefront
SOLENE COSMETICS
Why it wins
Why this design does the selling.
One system, not filesLogo, colour and type all come from one grid — nothing clashes.
Designed to sellEvery choice earns trust and price — not applause.
Every touchpointPackaging, signage, web and social — equally coherent.
Worth more at a glanceIt looks premium before a single word is read.
Make your brand look the part.
Identity is what a customer trusts before they read a word.
Start your project →See more work
Designed & built by Lovai
Solène
A brand identity case — how the right design makes a product look worth more.
◷ 40-second case — no clicks needed